SHIKOKU
Matsuyama | Takamatsu | Tokushima | Kochi
Shikoku travel planning and transportation guide

Shikoku Travel Guide
This guide covers the essentials for traveling in Shikoku (四国), a region formed from four old provinces: Sanuki, Iyo, Awa, and Tosa. It includes history, Kobo Daishi and the Ohenro pilgrimage, flight access, key travel times, and basic safety tips.

Complete Guide to Recommended Areas to Stay in Shikoku
A hotel area guide for Shikoku’s main cities. From Matsuyama (Matsuyama Station, Okaido, Dogo Onsen) to Takamatsu (Takamatsu Station, Kawaramachi, Kotohira), Tokushima Station, and Kochi (Kochi Station, Hirome Market), this guide summarizes the best areas to stay based on route and atmosphere.

Shikoku Transportation Complete Guide
A complete guide to Shikoku transportation—covering JR Shikoku’s 7 main lines (Yosan Line, Dosan Line, Tokushima Line, etc.), Iyo Railway, Kotoden, Tosaden, Tosa Kuroshio Railway, and Asa Coast Railway DMV system; IC card usage areas in Ehime/Kagawa (ICOCA, SHIKOKU ICOCA); and a comparison of the ALL SHIKOKU Rail Pass vs. the Shikoku Highway Bus Free Pass.

Shikoku Signature Foods
From Ehime’s mikan, tai-meshi, jakoten, and Imabari yakibuta tamago-meshi to Kagawa’s Sanuki udon and honetsuki-dori, Tokushima’s Awaodori chicken and Tokushima ramen, and Kochi’s katsuo no tataki, nabeyaki ramen, sawachi-style cuisine, and yuzu drink culture—this guide covers the signature local foods of all four Shikoku prefectures in one place.
Transport and recommended itineraries for each region

Matsuyama Travel Guide: Complete Overview
A complete travel guide to Matsuyama in Ehime Prefecture, with direct flights from Korea. Covers free coupons and airport shuttle benefits for Korea/Taiwan international flights, airport-to-city access, local tram and bus transport, and key sights and routes including Matsuyama Castle, Okaido, Dogo Onsen, Botchan Train, and the Dogo Beer Hall.

Complete Guide to Day Trips from Matsuyama
This guide covers Matsuyama’s best nearby trips in one place: the southern route (Uchiko, Ozu, Shimonada) and the northern route (Mitsu port town, Baishinji Station). It explains the Uchiko–Ozu Town Walk 1-Day Pass, compares a day bus tour vs independent travel, and breaks down the best routes for Shimonada sunsets, Mitsu’s retro harbor streets, the Mitsu-no-Watashi ferry, and Baishinji sunset spots.

Takamatsu Travel Guide
This guide covers everything you need for a trip to Takamatsu, the home of Sanuki udon. It includes a 1-day city itinerary, how to plan side trips to Naoshima, Shodoshima, Kotohira, and nearby Okayama/Kurashiki, and how to connect to Kobe and Osaka by Jumbo Ferry. It also explains how to use the Udon Prefecture Omotenashi Passport, the Iruca transport card, and key passes such as the Kotoden passes, Rail & Limousine Pass, and the Yashima Shikoku Mura Pass. You will also find detailed tips for Ritsurin Garden, the Takamatsu Castle ruins, Symbol Tower, Kitahama Alley, the Yashima Observatory/Shikoku Mura, and local udon spots.

Complete Guide to Takamatsu Day Trips
A complete one-stop guide to the best destinations for a day trip or 1-night getaway from Takamatsu: Kotohira, Naoshima, Shodoshima, Chichibugahama (Mitoyo), and Okayama & Kurashiki Bikan Historical Quarter. Includes each area’s vibe and best match, transport options (ferry, bus, rental car), how to choose between the Kagawa Mini Rail & Ferry Pass vs. the Okayama–Kagawa Wide Pass, and detailed core routes covering Kotohira-gu Shrine, Angel Road, Olive Park, Kankakei Gorge, Chichibugahama sunset “Uyuni-style” reflections, Korakuen Garden, Okayama Castle, Kurashiki Bikan Historical Quarter, and the Ohara Museum of Art.

Tokushima Travel: Everything You Need in One Guide!
This guide covers everything from how to plan a 2-night/3-day or 3-night/4-day trip based on the direct flight pattern from Korea (Incheon), to open-jaw routes linking Takamatsu, Kobe, or Kansai Airport, tips to avoid the Awa Odori peak season, routes that expand to Wakayama and Osaka via the Nankai Ferry, how to receive and use the free TOKUSHIMA BUS PASS, and the best sightseeing flow for Tokushima Station and the Naruto Strait highlights (Uzu-no-Michi, whirlpool cruises, and the Otsuka Museum of Art).

Kochi Travel: How to Experience Real Local Japan
Kochi Prefecture has no regular international flights, so it is harder to access and has fewer foreign visitors. Ferry routes connecting to Honshu are also limited, so even within Japan it is often seen as a relatively isolated area. However, because there has been less large-scale tourism development, it is a great place to experience the everyday life and atmosphere of “real Japan.” This guide is organized to help you plan one smooth route, covering Tosa’s well-known drinking culture, traces of Yanase Takashi (Anpanman), Kochi’s identity as the hometown of Sakamoto Ryoma, and key sights such as the Tosaden tram, Hirome Market, Kochi Castle, the Sunday Market, and Katsurahama.
